Scout Books: Little Books for Big Ideas
Recently a friend introduced me to these rad little books called Scout Books. In a nutshell, they’re small notebooks made in the USA from recycled paper and they’ve got style. Your style.
See, these little books can feature your cover design or even custom designed interior pages (up to 32). I can think of a few great ways to use these:
- Camp booklets
- Ministry brochures
- Branded notebooks
- Promotional piece
- Calendar with coming events
What would you use these for? Let us know in the comments.
Nine Inch Nails iPhone App Extends Reznor's Innovative Run | The Underwire from Wired.com
I realize that Nine Inch Nails and Trent Reznor have little to do with the Church. However, Reznor’s innovative use of technology is changing the music industry (no small feat) and there are a few moves he has made, mentioned in the article linked to above that, I thought the Church could benefit from.
- Embrace existing technology
Instead of reinventing the wheel, Reznor has used existing a freely available tech to promote his brand. - Participate in social networks
Why build a social network to share photos, music, videos and discussion if his fanbase is already found on existing networks with greater reach? Plus it’s cheaper. - Leverage social networks for promotion
Now that Reznor is followed by and friends with users from Facebook to Twitter, he can easily and cheaply broadcast tour information and other news to his fans.
I just saw this clever ad that uses Twitter to create the perception of genuine buzz about their product. The text fades between recent status updates from @TurboTax. Clever for so many reasons.
- Promotes the brand
- Calls viewer to follow their hip-to-the-scene brand on Twitter
- Now that they have their audience on Twitter, they can market to it for free
