ScreenScape: Use the Web to Create Digital Display Ads
Oh snap! I’ve been looking for a service like this to come out. My hopes were up when I discovered Your Screen a while back, but they seem to be dead in the water.
At first glance ScreenScape seems to do what I created a while back with a hacked AppleTV (which we hope to deploy soon). Take a look and let us know what you think in the comments!
UPDATE: ScreenScape is rad and if you’re a non-profit you can get a free account here: http://screenscape.net/npo
I just saw this clever ad that uses Twitter to create the perception of genuine buzz about their product. The text fades between recent status updates from @TurboTax. Clever for so many reasons.
- Promotes the brand
- Calls viewer to follow their hip-to-the-scene brand on Twitter
- Now that they have their audience on Twitter, they can market to it for free
