Church Tech Dump

I realize that Nine Inch Nails and Trent Reznor have little to do with the Church. However, Reznor’s innovative use of technology is changing the music industry (no small feat) and there are a few moves he has made, mentioned in the article linked to above that, I thought the Church could benefit from.

• Embrace existing technology
  Instead of reinventing the wheel, Reznor has used existing a freely available tech to promote his brand.
• Participate in social networks
  Why build a social network to share photos, music, videos and discussion if his fanbase is already found on existing networks with greater reach? Plus it’s cheaper.
• Leverage social networks for promotion
  Now that Reznor is followed by and friends with users from Facebook to Twitter, he can easily and cheaply broadcast tour information and other news to his fans.